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Welcome to the new generation of customer loyalty

Swapi is the innovative new app that makes loyalty better for everyone.

Introducing Swapi Points™

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Download* the Swapi app to add your Loyalty cards to your digital wallet

Earn and swap
Swapi Points™ for exciting products and rewards

Redeem your points on what matters to you - when you choose

*Get early access by signing up to our Beta

Swapi is making Loyalty better for everyone

Acquire newly engaged customers
 

Target dormant and inactive customers & balances
 

Increase engagement & sales from existing customers
 

Control which brands your customers can swap with

Free your brand from Loyalty point liability and avoid negative expiry messaging

Reward customers at Zero cost redemption – benefit from breakage

Swapi for promoting businesses

Swapi for customers and fans

Discover new brands in tune with your values and demands
 

Get better deals from your existing loyalty schemes
 

Benefit from 1000s of offers across the Swapi marketplace

No points expiry - and claim back expired points

Earn bonus points on a wide range of exciting promotions and products from independent retailers and best-loved brands

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From card linking technology to global retail networks, Swapi is working with leading providers to offer the best deals for customers. Join us

We're partnering with the latest in cutting edge consumer tech

Everyone is talking about Swapi

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