Where we Began....

One day when walking his dog, Pete thought ‘imagine if Loyalty was turned on it’s head. What would really drive forward the Loyalty industry?


How about we put true power in the hands of the customer! The ability to swap Loyalty Points & Rewards across brands and industries at the tap of a button.


Now that would be rewarding and would change the Loyalty game forever…


And so swapi was born…


Meet the Swapi team

Pete Howroyd
Founder & CEO
Chris Mays

Swapi Limited. 
A company registered in England and Wales
(Company No: 12783657) 

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