Marketing Executive
United Kingdom | Hybrid
Job Overview
Swapi is growing! So we are looking for a an experience Marketing Executive who is able to take initiative and market the Swapi brand to B2C & B2B audiences. You will be a highly driven individual who enjoys a challenge and working on your own initiative and be passionate about loyalty & rewards technology & innovation. You will be confident in marketing KPI management, Social Media & Digital marketing.
Responsibilities for Marketing Executive
-
Conceive and develop efficient and intuitive marketing strategies
-
Organise and oversee advertising/communication campaigns (social media, affiliates, CRM, outdoor, etc.), exhibitions and promotional events
-
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
-
Initiate and control surveys to assess customer requirements and dedication
-
Write copy for diverse marketing distributions (CRM, press releases, website material etc.)
-
Manage external agencies (PR, Branding)
-
Maintain relationships with publishers to ensure collaboration in promotional activities
-
Monitor progress of campaigns using various metrics and submit reports of performance
-
Support with budget management - tracking expenditure against budget and driving efficiencies to maximise ROIs and customer KPIs.
-
Collaborate with managers in preparing budgets and monitoring expenses
-
Work on acquisition and retention strategies
-
Collaborate with all internal teams – growth, sales and tech
Requirements and skills
-
Proven experience as marketing executive or similar role
-
Good understanding of market research techniques, data analysis and statistics methods
-
Thorough knowledge of strategic planning principles and marketing best practices
-
Proficient in MS Office and marketing software (e.g. CRM)
-
Familiarity with social media and web analytics
-
Excellent communication and people skills
-
Strong organisational and time-management abilities
-
Strong presentation skills
-
Creativity and commercial awareness
-
BSc/BA in marketing, business administration or relevant discipline
-
Hybrid working - work from our London office 2/3x times a week