CRM Marketing Manager

United Kingdom | Remote

Our start-up is growing and we are now looking for an entrepreneurial, dynamic, ambitious person who is able to take initiative and market the Swapi brand to B2C & B2B audiences. You will be a highly driven individual who enjoys a challenge and working on your own initiative and be passionate about loyalty & rewards technology & innovation. You will be confident in marketing KPI management, Social Media & Digital marketing.

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What we are looking for

  • An outstanding Marketing Manager/ CRM Manager with at least 4 years of experience in B2B / B2C marketing

  • Experience building acquisition and retention campaigns

  • Campaign engagement & conversion

  • Premier email sign ups & app downloads

  • Overseeing the end-to-end management and execution of email and push notification campaigns

  • Define & lead a cross departmental database growth plan

  • Budget management - tracking expenditure against budget and driving efficiencies to maximise ROIs and customer KPIs.

  • Deep understanding of how to scope and execute wider marketing strategies

  • Excellent storytelling and communication skills; innovation, playfulness and passion for loyalty, promotions & mobile app technology

  • Ability to adapt quickly to a start-up mentality and roll up your sleeves and get stuck in

  • Good understanding of SEO, Website management and Social Media

  • Thrive in a fast-paced and dynamic environment, with the ability to zoom out to the big picture then back in to deliver on the micro-details

  • Ability to model customer forecasting and work out CPA and ROAS on marketing campaigns

  • Ideally a network and/or experience in building relationships in the Loyalty & Rewards industry

  • Some exposure to PR and managing other agencies

  • Willing to work remotely

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CANDIDATE PROFILE

  • Minimum 4 years of experience in a B2C & B2B marketing role

  • Digital & Loyalty Marketing experienced preferred

  • Excellent communication skills

  • Knowledge of Microsoft Word, Microsoft Excel, Microsoft PowerPoint

  • Strong presentation skills