News & Views

9 Jun 2021

Talk Retail logo

Interview with Pete Howroyd, Founder and CEO of Swapi

We sit down with Pete Howroyd, the founder and CEO of Swapi, an innovative company in the loyalty market.

14 Apr 2021

London TechWatch logo

Swapi Raises £350K to Make Loyalty Points More Valuable Than Ever

London TechWatch caught up with Founder and CEO Pete Howroyd to learn more about the experience of launching the business during the pandemic, the upcoming formal launch of the app, the company’s recent funding round, and much, much more…

26 Mar 2021

TechRound logo

Swapi Raises £350,000 To Bring Groundbreaking Loyalty App To Market

Swapi, an app that lets people swap loyalty points between brands, has raised £350,000 in seed funding as it counts down to launching in Autumn 2021. A collective of angel investors is backing the UK-based startup, including Sean Wilkinson, President of the Incentive Marketing Association Europe and Jon Bowles, founder of Cultural Capitalism Ltd.

12 Feb 2021

Business Cloud logo

Start-up looking to unlock ‘unspent £6bn’ for brands

A start-up founded during COVID-19 is looking to unlock an estimated £6 billion in unspent loyalty points for brands.

27 May 2021

365Retail logo

For today’s customers, what’s the point of points?

As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete Howroyd.

8 Apr 2021

Retail Innovation Hub logo

Swapi connects with Eagle Eye Solutions to grow loyalty marketplace

Startup loyalty app Swapi has partnered with digital marketing technology company, Eagle Eye Solutions, as it prepares to launch this autumn.

26 Mar 2021

UK tech news logo

Swapi raises £350K to launch an innovative loyalty app

UK-based tech startup – Swapi, allows people to swap their loyalty points between the popular brands, and has raised £350,000 in seed funding before the official launch in Autumn 2021.

11 Feb 2021

Retail Innovation Hub logo

Seven retail tech startups to watch in 2021

Pete Howroyd recently talked to RTIH about how he is tackling the issue of unspent loyalty rewards with the launch of mobile app venture Swapi.

5 May 2021

CB Insights logo

State Of Retail Tech Q1’21 Report: Investment & Sector Trends To Watch

Our retail tech report takes a data-driven look at global retail technology investment trends and top deals, highlighting areas of interest across the retail landscape.

8 Apr 2021

Retail Times logo

Loyalty Start-up Swapi partners with Eagle Eye to build brand marketplace

Start-up loyalty app Swapi has today (8 April) announced a major new partnership with the leading SaaS-based provider enabling one-to-one performance marketing, Eagle Eye Solutions, as it counts down to launch this autumn.

23 Feb 2021

365Retail logo

Can a new app solve the problem of loyalty’s wasted billions?

Unlike many parts of retail, loyalty is an industry that hasn’t seen much innovation in recent years. Yet just like every other part of the sector, it’s facing a lot of change and challenge.

10 Feb 2021

Retail Innovation Hub logo

Startup interview: Pete Howroyd, CEO and Founder, Swapi

Pete Howroyd talks to RTIH about how he is tackling the issue of unspent loyalty rewards with the launch of mobile app venture Swapi.

Media enquiries

If you are a journalist, blogger or broadcaster and would like to talk to Swapi about a forthcoming feature or other opportunities, please contact Stan Barker via