News & Views
14 Apr 2021
Swapi Raises £350K to Make Loyalty Points More Valuable Than Ever
London TechWatch caught up with Founder and CEO Pete Howroyd to learn more about the experience of launching the business during the pandemic, the upcoming formal launch of the app, the company’s recent funding round, and much, much more…
26 Mar 2021
Swapi Raises £350,000 To Bring Groundbreaking Loyalty App To Market
Swapi, an app that lets people swap loyalty points between brands, has raised £350,000 in seed funding as it counts down to launching in Autumn 2021. A collective of angel investors is backing the UK-based startup, including Sean Wilkinson, President of the Incentive Marketing Association Europe and Jon Bowles, founder of Cultural Capitalism Ltd.
27 May 2021
For today’s customers, what’s the point of points?
As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete Howroyd.
8 Apr 2021
Swapi connects with Eagle Eye Solutions to grow loyalty marketplace
Startup loyalty app Swapi has partnered with digital marketing technology company, Eagle Eye Solutions, as it prepares to launch this autumn.
26 Mar 2021
Swapi raises £350K to launch an innovative loyalty app
UK-based tech startup – Swapi, allows people to swap their loyalty points between the popular brands, and has raised £350,000 in seed funding before the official launch in Autumn 2021.
11 Feb 2021
Seven retail tech startups to watch in 2021
Pete Howroyd recently talked to RTIH about how he is tackling the issue of unspent loyalty rewards with the launch of mobile app venture Swapi.
5 May 2021
State Of Retail Tech Q1’21 Report: Investment & Sector Trends To Watch
Our retail tech report takes a data-driven look at global retail technology investment trends and top deals, highlighting areas of interest across the retail landscape.
8 Apr 2021
Loyalty Start-up Swapi partners with Eagle Eye to build brand marketplace
Start-up loyalty app Swapi has today (8 April) announced a major new partnership with the leading SaaS-based provider enabling one-to-one performance marketing, Eagle Eye Solutions, as it counts down to launch this autumn.
23 Feb 2021
Can a new app solve the problem of loyalty’s wasted billions?
Unlike many parts of retail, loyalty is an industry that hasn’t seen much innovation in recent years. Yet just like every other part of the sector, it’s facing a lot of change and challenge.
10 Feb 2021
Startup interview: Pete Howroyd, CEO and Founder, Swapi
Pete Howroyd talks to RTIH about how he is tackling the issue of unspent loyalty rewards with the launch of mobile app venture Swapi.