News & Views

8 Jul 2021

The Retail Bulletin

Loyalty’s Sore Point – Why 3 million customers don’t spend their points – and what retailers can do to help.

Rebuilding loyalty is one of the biggest challenges for retailers in post lockdown times. Consumers still love points-based loyalty systems but are they still fit for purpose? Here, founder of innovative new loyalty app Swapi, ex-Harrods and Harvey Nichols’ Pete Howroyd, reveals the hidden problem of unspent points, and what businesses can do to solve it.

1 Jul 2021

Retail Innovation Hub logo

Loyalty startup Swapi launches Crowdcube fundraising campaign

Swapi, which has developed an app that lets people swap loyalty points between brands, has gone live with a public investment round via Crowdcube.

27 May 2021

365Retail logo

For today’s customers, what’s the point of points?

As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete Howroyd.

8 Apr 2021

Retail Innovation Hub logo

Swapi connects with Eagle Eye Solutions to grow loyalty marketplace

Startup loyalty app Swapi has partnered with digital marketing technology company, Eagle Eye Solutions, as it prepares to launch this autumn.

8 Jul 2021

Retail Times Logo

Swapi loyalty ‘point swap’ app smashes funding target as Crowdcube campaign opens

Start-up loyalty app Swapi has smashed its £300k equity crowdfunding target on Crowdcube just hours after going live – however there is still time for the public to get on board with its mission to change the game in loyalty.

9 Jun 2021

Talk Retail logo

Interview with Pete Howroyd, Founder and CEO of Swapi

We sit down with Pete Howroyd, the founder and CEO of Swapi, an innovative company in the loyalty market.

5 May 2021

CB Insights logo

State Of Retail Tech Q1’21 Report: Investment & Sector Trends To Watch

Our retail tech report takes a data-driven look at global retail technology investment trends and top deals, highlighting areas of interest across the retail landscape.

8 Apr 2021

Retail Times logo

Loyalty Start-up Swapi partners with Eagle Eye to build brand marketplace

Start-up loyalty app Swapi has today (8 April) announced a major new partnership with the leading SaaS-based provider enabling one-to-one performance marketing, Eagle Eye Solutions, as it counts down to launch this autumn.

8 Jul 2021

365Retail logo

Swapi loyalty ‘point swap’ app smashes funding target as Crowdcube campaign opens

Start-up loyalty app Swapi has smashed its £300k equity crowdfunding target on Crowdcube just hours after going live – however, there is still time for the public to get on board with its mission to change the game in loyalty.

3 Jun 2021

The Wise Marketer logo

The New Zealand Loyalty Ecosystem Is About To Change. A lot.

What New Zealand credit card loyalty managers have been fearing for years finally happened at the start of May. The regulator cut the value of their credit card loyalty points in half. That’s the impact of the newly announced interchange regulation which will reduce the fees merchants pay to credit card companies and in turn what credit card companies give their customers in rewards.

14 Apr 2021

London TechWatch logo

Swapi Raises £350K to Make Loyalty Points More Valuable Than Ever

London TechWatch caught up with Founder and CEO Pete Howroyd to learn more about the experience of launching the business during the pandemic, the upcoming formal launch of the app, the company’s recent funding round, and much, much more…

26 Mar 2021

UK tech news logo

Swapi raises £350K to launch an innovative loyalty app

UK-based tech startup – Swapi, allows people to swap their loyalty points between the popular brands, and has raised £350,000 in seed funding before the official launch in Autumn 2021.

Media enquiries

If you are a journalist, blogger or broadcaster and would like to talk to Swapi about a forthcoming feature or other opportunities, please contact Stan Barker via stan@swapi.global.