Swapi Raises £350K to Make Loyalty Points More Valuable Than Ever
London TechWatch caught up with Founder and CEO Pete Howroyd to learn more about the experience of launching the business during the pandemic, the upcoming formal launch of the app, the company’s recent funding round, and much, much more…
Swapi Raises £350,000 To Bring Groundbreaking Loyalty App To Market
Swapi, an app that lets people swap loyalty points between brands, has raised £350,000 in seed funding as it counts down to launching in Autumn 2021. A collective of angel investors is backing the UK-based startup, including Sean Wilkinson, President of the Incentive Marketing Association Europe and Jon Bowles, founder of Cultural Capitalism Ltd.
Loyalty Start-up Swapi partners with Eagle Eye to build brand marketplace
Start-up loyalty app Swapi has today (8 April) announced a major new partnership with the leading SaaS-based provider enabling one-to-one performance marketing, Eagle Eye Solutions, as it counts down to launch this autumn.