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Swapi Raises £350K to Make Loyalty Points More Valuable Than Ever

London TechWatch caught up with Founder and CEO Pete Howroyd to learn more about the experience of launching the business during the pandemic, the upcoming formal launch of the app, the company’s recent funding round, and much, much more…

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Swapi raises £350K to launch an innovative loyalty app

UK-based tech startup – Swapi, allows people to swap their loyalty points between the popular brands, and has raised £350,000 in seed funding before the official launch in Autumn 2021.

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Start-up looking to unlock ‘unspent £6bn’ for brands

A start-up founded during COVID-19 is looking to unlock an estimated £6 billion in unspent loyalty points for brands.

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Swapi connects with Eagle Eye Solutions to grow loyalty marketplace

Startup loyalty app Swapi has partnered with digital marketing technology company, Eagle Eye Solutions, as it prepares to launch this autumn.

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Swapi Raises £350,000 To Bring Groundbreaking Loyalty App To Market

Swapi, an app that lets people swap loyalty points between brands, has raised £350,000 in seed funding as it counts down to launching in Autumn 2021. A collective of angel investors is backing the UK-based startup, including Sean Wilkinson, President of the Incentive Marketing Association Europe and Jon Bowles, founder of Cultural Capitalism Ltd.

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Seven retail tech startups to watch in 2021

Pete Howroyd recently talked to RTIH about how he is tackling the issue of unspent loyalty rewards with the launch of mobile app venture Swapi.

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Loyalty Start-up Swapi partners with Eagle Eye to build brand marketplace

Start-up loyalty app Swapi has today (8 April) announced a major new partnership with the leading SaaS-based provider enabling one-to-one performance marketing, Eagle Eye Solutions, as it counts down to launch this autumn.

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Can a new app solve the problem of loyalty’s wasted billions?

Unlike many parts of retail, loyalty is an industry that hasn’t seen much innovation in recent years. Yet just like every other part of the sector, it’s facing a lot of change and challenge.

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Startup interview: Pete Howroyd, CEO and Founder, Swapi

Pete Howroyd talks to RTIH about how he is tackling the issue of unspent loyalty rewards with the launch of mobile app venture Swapi.

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Swapi Limited. 
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