News & Views
All the latest news about Swapi
Swapi raises £350K to launch an innovative loyalty app
UK-based tech startup – Swapi, allows people to swap their loyalty points between the popular brands, and has raised £350,000 in seed funding before the official launch in Autumn 2021.
Swapi Raises £350,000 To Bring Groundbreaking Loyalty App To Market
Swapi, an app that lets people swap loyalty points between brands, has raised £350,000 in seed funding as it counts down to launching in Autumn 2021. A collective of angel investors is backing the UK-based startup, including Sean Wilkinson, President of the Incentive Marketing Association Europe and Jon Bowles, founder of Cultural Capitalism Ltd.
Can a new app solve the problem of loyalty’s wasted billions?
Unlike many parts of retail, loyalty is an industry that hasn’t seen much innovation in recent years. Yet just like every other part of the sector, it’s facing a lot of change and challenge.
One of the biggest issues is the hidden £6billion of unspent rewards that are currently sitting on loyalty cards across the UK – a figure climbs to a staggering $360 billion globally.
Seven retail tech startups to watch in 2021
Start-up looking to unlock ‘unspent £6bn’ for brands
A start-up founded during COVID-19 is looking to unlock an estimated £6 billion in unspent loyalty points for brands.
Pete Howroyd talks to RTIH about how he is tackling the issue of unspent loyalty rewards with the launch of mobile app venture Swapi.
“I’ve always been puzzled by the £6 billion worth of hidden, unspent loyalty rewards that sit unused on UK cards. It’s an even bigger number globally, sitting at $360 billion. Was there an innovative way to unlock some of that tender for the retail economy?”
New coalition model set to shakeup loyalty financials
Coalition loyalty programmes have for a long time been hampered by the reluctance of brands to pay for allowing points to be …